Cynthia A. McClelland -- Marketing & Managing Success

 

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Cynthia A. McClelland © 2003-

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Cindy with son Sean

Top Local Personalities 2005, North Lake Tahoe Bonanza, with husband Wayne McClelland

Top Local Personalities 2003, North Lake Tahoe Bonanza

by Marnie McArthur

Just ask Cindy McClelland about her life’s passion and you’ll hear it in one word – kids.  The self-proclaimed children’s advocate could be the Midwest “soccer mom” that political candidates love to woo. After all, she is from the Midwest; she is proud to be a mom; and she does drive her son to soccer.  There is that, but there’s a whole lot more.

Cindy is passionately involved in the community, and she cares deeply about anything and everything that has to do kids – everyone’s kids, not just her own.  “It’s important to me that the voice of the families is heard and I have a big enough mouth,” she joked.  Spend much time around Cindy and you’ll know she isn’t joking.  She’s dead serious that the voices of children, families and animals need to be heard, loud and clear.  She achieves great satisfaction from challenging people and institutions on behalf of all those who cannot speak for themselves.

Cindy sees Incline demographics as different from other communities around the Lake.  According to her, there are three distinct groups: retired folks, second home owners and families.  “The town would not be the same without the families,” she said, “but a lot of people don’t know we’re here.  For many, their kids are grown and they’re past that stage of their lives.  The visitors are on vacation and forget there are families who live here.”  Cindy makes it her job to remind them.

She and husband Wayne and son Sean moved to Incline Village five years ago from Cincinnati, Ohio.  They knew no one when they came, but she hit the ground running.  “I’m nosey. I’m involved,” she laughed. “I have one child and a husband who is retired.  I could stay home and visit with my husband, clean house, or go out and do things.”

You might say the decision to become involved was a no-brainer for the Stanford and DePaul graduate who was a Montessori teacher and a vice president of software development for an international company before becoming a mom ten years ago.  At 44, she is “retired” and working harder than ever on behalf of Incline families.

A quick scan of Cindy’s community commitments says it all: co-president of the PTA at Incline Elementary; teacher of Torah Ethics at the Hebrew School; vice chairman of the board for Children’s Cabinet; volunteer for the Diamond Peak Ski Team (Sean is on the team); vice president of the Chautauqua Festival; vice president of Incline Star Follies; volunteer with AYSO Soccer; volunteer at Pet Network; and, in her words, “room mom stuff.”  In 2001, she was voted Volunteer of the Year by the Incline Village/Crystal Bay Chamber of Commerce.

“I’m not good at awards,” she squirmed, body language echoing this truth.  “I don’t do things for recognition. It’s enough just to have a hug from a kid and have the dogs around – the family has three and two more are long-term visitors on any given day. “Maybe that’s selfish, but I get a lot out of it,” she smiled.  When Cindy received the Chamber award, it only made her want to work harder.  The thought crossed her mind. “If I can do this, I can do more.” How much more?

If you are reading this, you probably know that Cindy is the new Erma Bombeck-style, first person columnist for the the north Lake Tahoe Bonanza, Sunday edition, writing off the top of her head and from the side of her mouth about – what else – families and kids and all the little things that make everyday life important.  Though she was surprised when the publisher asked her to write, it’s no surprise that she’s taken so quickly to the role.  As it turns out, she and Erma Bombeck were neighbors in Dayton, Ohio.  Erma and Cindy’s dad were buddies in high school and Cindy’s uncle even dated Erma.  Cindy has known the homespun humorist all her life.

Maybe it’s our collective need to embrace the old-fashioned, Midwestern values – Mom, America and Apple Pie (or chocolate chip cookies) – but Cindy has struck a chord.  Her column is getting a great response here in Incline. People seem eager to read and talk about their families.  According to Cindy, the Incline “Mom Network” is alive and strong.  There are a lot of great moms in town and we have an unwritten pact among us to keep an eye on the kids and to keep in touch.  The kids probably hate growing up here,” she laughed.  “We tell them to go, do what you like, but before you’re home, I’ll have a call and I’ll know just what you’ve been up to,” she chided.

Home is where the heart is, and the McClelland home is warm and comfortable.  Rooms are filled by Cindy’s obsession with thrift shops.  (A column on this subject appeared not long ago.)  Wayne comes and goes to various volunteer activities: Project MANA, Diamond Peak Ski Patrol, and head referee for AYSO soccer.  Dogs laze around the room only to leap to attention, barking in chorus at the sound of the school bus.  Sean is greeted with fresh-baked chocolate chip cookies and his mom’s full attention. Does it get any better than this?

Cindy is comfortable with the transition from corporate career woman to community career mom.  She uses her marketing and advertising skills to help many nonprofits operating on a shoestring.  Her Montessori training is evident in the way she structures her home.  Sean’s toys are put away by type.  Lego’s don’t mix with action figures.  Everything has a place – it comes out, it goes back.  It beats nagging.  “In Montessori, everything is color coded and separate. I’m not that bad . . . am I?” she laughed.  Once a teacher, always a teacher.  “I’d love to help start a Montessori school on the North Shore,” her eyes shone at the possibility.  There are several Montessori schools in Reno and one in South Lake Tahoe.  “Children’s Cabinet just purchased Tahoe Tots. I’ve been hinting about a possible Montessori curriculum.”

It’s hard to imagine Cindy just hinting about anything. Stay tuned. There may be a new Montessori school coming soon to a neighborhood near you.

Incline Village Volunteer of the Year 2001, Incline Village/Crystal Bay Chamber of Commerce


Silver Pen Award, Reno Gazette-Journal, December 2004

 

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Cynthia A. McClelland © 2003-