The Founding of "WAMware"... a Catalyst for CAD/CAM/CAE Success

CINCINNATI, Ohio — September 5, 1996 — Wayne A. McClelland, a 25 year technology and marketing veteran of the CAD/CAM/CAE industry, today announced the founding of WAMware, Ltd., a management consulting company. Much as "glueware" contributes to software integration, WAMware™ will facilitate the critical dovetailing of management and end users… recognizing that the energizing of peopleware is absolutely key to deriving real business benefits from CAD/CAM/CAE investments.

Wayne McClelland (see Biographical Sketch) begins WAMware after a stellar 25 year career at SDRC, where he was Vice President and executive in charge of development and marketing for the very successful I-DEAS™ Master Series product.

"Wayne has contributed significantly to the success of SDRC with his unique ability to authoritatively and motivationally communicate with customers on both management and technical issues. We are pleased to be the first customer of Wayne’s new company and to continue to leverage his talents to the benefit of our I-DEAS users worldwide.", said Albert F. Peter, CEO and President, SDRC.

WAMware will leverage the worldwide reputation of its founder. "Wayne McClelland is known by thousands of Japanese engineers as ‘Mr. I-DEAS’." said Yoshimitsu Nakayama, Manager, Mechanical Design Automation, Sony. "The Sony Corporation is very pleased to have established a partnership with WAMware in order to accelerate the implementation of I-DEAS at Sony and other major Japanese manufacturing companies."

Often complimented as "the only CAD executive that can authoritatively demo the software", Wayne combines energy and in-depth knowledge as key ingredients to unify management and end users toward the shared goal of re-engineering the product development process.

WAMware provides CAD/CAM/CAE management consulting services to end customers and solution providers. Services to end customers include Management Oversight, Implementation Planning, and Implementation Audits. Services to SDRC and its partners include technology management seminars, critical review of product and marketing plans, as well as internal training for sales and application engineers.

Contact: WAMware, Ltd., Incline Village, USA | +1.775.690.4044, http://www.wamware.com/