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WAMware Management Consulting
Quicklink to Presentation/Demonstration Skills Workshops
Role of WAMware
Much as "glueware" contributes to software integration, WAMware facilitates the critical dovetailing of management and end users… recognizing that energizing our peopleware is the key to deriving business benefit in this culminating phase of enterprise product development.
And why WAMwareTM? Very simply… a catalyst to make things happen by cutting through management rhetoric and user smokescreens and motivating a top-to-bottom team focused on end-to-end process automation.
Good support services are generally available from software authors, their resellers, and associated engineering consulting organizations... graduating from hotline and training services for end users through implementation assistance for CAD/CAM/CAE and PDM project teams. On the other hand, engineering and executive management have found that general business consultants are not close enough to the technology to help guide strategic implementation. It is this vertical connection of strategy with technology that WAMware uniquely provides.
WAMware’s founder, Wayne A. McClelland (aha, the WAM! -- see Biographical Sketch), is well known in the worldwide CAD/CAM/CAE/PDM community for his motivational style and unique ability to connect technical detail to business impact. Often complimented as "the only CAD executive that can authoritatively demo the software", Wayne combines energy and in-depth knowledge as key ingredients to unify management and end users toward the shared goal of re-engineering the product development process.
Testimonials
"Wayne contributed significantly to the success of SDRC with his unique ability to authoritatively and motivationally communicate with customers on both management and technical issues. We are pleased to be the first customer of Wayne’s new company and to continue to leverage his talents to the benefit of our I-DEAS users worldwide."… Albert F. Peter, Chairman, SDRC; August 1996.
"Wayne McClelland is known by thousands of Japanese engineers as ‘Mr. I-DEAS’. The Sony Corporation is very pleased to have established a partnership with WAMware in order to accelerate the implementation of enterprise product development at Sony and other major Japanese manufacturing companies."… Yoshimitsu Nakayama, Manager, Mechanical Design Automation, Sony.
"Through our working together also in previous years with SDRC, we have come to know Mr. McClelland as always a reliable, competent, accepting, and communicative partner who grasps our problems and has helped us with realistic solutions. We expect, by means of Mr. McClelland's personality and personal style, that an enthusiasm will also be awakened in our management for the conversion of our Process Opportunity Analysis (POA) recommendations into reality. This would not be so likely if presented by internal Siemens people."... Dr. Horst Eisenack, Siemens ASI.
"We have been pleased with the result of the WAMware POA study and are currently working with TESIS WAMware in Germany to implement the recommended measures. We are confident, that we will be successful this time following the advice form Mr. McClelland and his partners."... Friedhelm Steinhilber, President, BDT.
Overview of Consulting Services
Specifically, the following services are provided personally by Wayne to end customers:
 | consulting projects to assist in "Implementation Planning" for enterprise product development |
| consulting projects to provide "Implementation Audits" on the use of CAD/CAM/CAE/PDM (training levels, skill levels, processes) and provide recommendations for implementation improvement |
| a "Management Kickstart" seminar to inform and invigorate the management team on deploying CAD/CAM/CAE/PDM as a strategic weapon |
| as an extension of the client’s executive team, to be an "Executive Advisor" on the state of implementation and realization of business benefits |
| "Process Opportunity Analysis" projects as a quick assessment of short/mid-term process improvement priorities. |
... and the following services are available to software solutions providers:
| internal training for sales and application engineers on presentation skills, demonstration techniques, and benchmark strategies |
| consultation to review confidential marketing programs and product development plans |
| direct involvement and stimulation of strategic product planning |
| motivational speeches at sales meetings and user conferences |
Management Consulting Products
As WAMware works to impact the business success of its clients, we are also intent on breaking the consultant’s natural tendency to perpetuate involvement. A key objective of all WAMware contracts is to quickly work itself "out of the loop".
Certainly consulting projects performed by WAMware are tailored to the needs of each client, however the following examples characterize representative activities and resulting benefits.
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Executive Advisor
Client: A manufacturing company embarking on the implementation of its core CAD/CAM/CAE system. WAMware’s direct "customer" is the executive management committee.
Service: WAMware is retained to conduct quarterly visits to the client site (or sites) to meet for 2 days with end users, project leaders and CAD/CAM management, and then report an assessment of progress and bottlenecks to the executive management committee (board of directors, executive team, or divisional management committee). WAMware’s primary role is to be the "catalyst" by cutting through the inevitable personal and technical uncertainties to assure success.
WAMware Involvement: 3 working days per quarter for 6-18 months.
Management Kickstart
Client: A manufacturing company embarking on, or stalled during, the implementation of its core CAD/CAM/CAE system. WAMware’s direct "customer" is the executive management committee or in some cases the CAD/CAM management team.
Service: WAMware has developed an informative and stimulating half-day seminar to focus managers on the key issues of technology, people, and process that will drive the success of the implementation. This is a no-nonsense, get-to-the-meat-of-it session that will provide actionable strategies and day-to-day tactics, leveraging the best and worst practices gleaned from visiting hundreds of customer sites. An optional 3-hour "hands on" module gives top- and middle-management the chance to actually get their hands on the software (only prereq is "mouse literacy")... to remove the mystique and provide ammo to blow away the inevitable user smokescreens and excuses.
WAMware Involvement: 1 day preparation and 1 day on-site.
Management Training for Effective CAD/CAM/CAE/PDM Implementations
Client: A manufacturing company embarking on the implementation of CAD/CAM/CAE/PDM system. WAMware’s direct "customer" is the executive management committee or in some cases the CAD/CAM management team.
Service: WAMware -- and specifically its founder, Wayne McClelland -- is unique in its ability to train and mentor top managers in how to drive for successful implementation of CAD/CAM/CAE/PDM. This uniqueness stems from its neutrality (not wed to a specific CAD or PDM vendor) yet in-depth knowledge of the technologies, the challenges, and ultimately the path to a successful implementation. Beyond knowledge alone, Wayne (see biographical sketch) has an uncanny ability to make even the most complex technologies understandable by managers and to relate these technologies to daily management actions that will be critical to success.
WAMware Involvement: 2 day on-site management training, plus one or two 1-day quarterly review visits.
Client: A manufacturing company embarking on, or stalled during, the implementation of its core CAD/CAM/CAE system. WAMware’s direct "customer" is the executive management committee or in some cases the CAD/CAM management team.
Service: WAMware visits the customer site and interviews key end users, middle managers, and divisional top management with the objective of identifying key short- and mid-term improvement projects that can impact the overall throughput of the mechanical product development process. This "Process Opportunity Analysis" has been successful in giving a "running start" to new installations as well as a "mid-life kicker" to existing sites with even many years of reasonable success with CAD/CAM/CAE/PDM.
WAMware Involvement: 3 working days.
Implementation Planning
Client: A manufacturing company nearing selection of its core CAD/CAM/CAE system. WAMware’s direct "customer" is the executive management committee or CAD/CAM/CAE implementation leader.
Service: The client contracts with WAMware to be a member of its implementation planning team. The team first documents the "as-is" and "to-be" process and then prepares a detailed plan for phase in (training required, integration software required, change in process, incentive changes, benefit metrics, required startup databases and catalogs, etc.).
WAMware Involvement: 10 working days over 2-3 months.
Implementation Audit
Client: A manufacturing company using CAD/CAM/CAE/PDM, but unsure if its processes and implementation are optimized for business benefit. WAMware’s direct "customer" is the executive management committee or CAD/CAM/CAE implementation leader.
Service: WAMware does an initial audit of implementation status including in-depth interviews with end users, middle management, executive management and "customers" of the process (e.g. downstream departments, suppliers). WAMware documents technical and process recommendations.
WAMware Involvement: 10 working days over 1-2 months.
Product Plan Critical Review
Client: A supplier of engineering software planning a major product development and marketing launch. WAMware’s direct "customer" is the CEO or executive management team.
Service: WAMware reviews the technical and marketing plans for the software product and its launch including interviews with key technologists, product planners, market analysts, and prospective customers. WAMware documents recommendations to assure success of both the development and launch of the product.
WAMware Involvement: 4 working days over 1 month.
Client: A supplier of engineering software desiring to improve the effectiveness of product demonstrations. WAMware’s direct "customer" is the CEO or executive management team.
Service: WAMware conducts an in-house 2 day workshop that provides a "kickstart" for your application engineers... an immediate and noticeable improvement in their demonstration skills and techniques... and put them on the path to becoming your strategic weapon in capturing the emotions and "votes" of your prospects. The workshop will benefit both your newer engineers and your top-gun veterans.
WAMware Involvement: 3 working days.
General Conditions for Consulting Services
